Agenda

1. Align on the purpose/needs of the Reach & Frequency Taskforce

2. Discuss main pillars to consider when talking about R/F

3. Action Items/Homework for Next Meeting

4. Set recurring meeting time

Main Pillars

1. What is Reach & Frequency, and what is it important?

2. How is Geopath calculating R/F?

   1. Observed data + validation

   2. How are we building a model?

   3. What is the model, and why is it valid?

3. Why is it valid?

   1. Validating the observed data

   2. Aligning model with observed data

4. So what?

Action Items ahead of Next Meeting

1. Review Reach & Frequency Methodology Brief (https://geopath.atlassian.net/l/c/1X1G9RVF )

   1. Consider the 4 pillars above while reviewing

2. Homework: Do you understand the R/F methodology, and could you explain it to someone else?

   1. Provide feedback on aspects of the document that may be unclear or could use further context.

Reach & Frequency