Example 1
A18+, NYC DMA, 4-weeks, goal of 3,600,000 impressions
Production results:
Reach: 0.64% Frequency: 34.94
Staging Results:
17.33% reach, 1.28 frequency
Example 2
GEOPATH CURRENT VERSION | GEOPATH TEST VERSION | |||||||||
Market | Audience | Media Type | Total Spots for Goal | Weeks | Reach % | Frequency | Total Spots for Goal | Weeks | Reach % | Frequency |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | 58 |
| 5.33 | 43.38 | 58 |
| 60.49 | 3.73 | |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | Posters | 52 | 4 | 1.77 | 103.18 | 52 | 4 | 49.82 | 3.63 |
Los Angeles, CA | (202106) Hispanic,Persons 18+ yrs | Bulletins | 6 | 4 | 3.62 | 13.4 | 6 | 4 | 21.27 | 2.11 |
Example 3
51 Bulletins, Los Angeles DMA, 1 week
Production results:
Reach: 4.3% Frequency: 23.39
Staging Results:
14.78% reach, 6.81 frequency
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