Transit & Fleet Task Force meeting 220510
- Brian Ryu
Agenda
Action Items
Review transit systems for approval from staging into production. Review the TRPs and impressions for individual transit systems, approve measures (Task Force)
Items to check: layout SOV, placement type, circulation
Write any comments on Driver/Passenger or Front/Rear Placement Types (Task Force)
Review Market Plan by Place and Placement Type data via API. Apply max frames limits by garage for campaigns. (Geopath)
Max Frames limit by garage has been implemented in API.
The posted example walks through a Market Plan of 40 TRPs for the system broken out into garages
ETA of feature into GisDev
List out all audiences which should be producing measures in staging, ensure they are all populating (Geopath)
8 audiences (0/5/18/21+ and with group quarters) populate measures
Process Tier 3 impressions, upload into Staging (Geopath)
Added Items
Vector member
Station Interior items to review
Notes
Review transit systems for approval
Several data points were highlighted as part of the review process. If you are looking into any of the impressions, these attributes would help one better understand the ratings and will provide additional context. The layout SOV represents one of the vehicles in the garage. The placement type is the location on the vehicle. The circulation is broken out by pedestrian, oncoming and same direction.
Market Plan by Place and Placement Type
The implementation of the max frames limit allows us to correctly find the number of units by garage for a system wide campaign. We walked through an example of MBTA bus kings to target 40 trips over 4 weeks. Each line items shows the number of spots required to deliver approximately 5 TRPs. The total number of spots, 78, delivers 43.5 TRPs and the goal is met. We noted that the reach is still being updated with the assistance of the R/F Task Force. We should not be using the Market Plan and Inventory R/F numbers yet for fleet exterior.
Would we be able to query garages from different systems?
Yes, the garages are essentially just another type of place which can be selected. We’ll be able to select one garage from one transit system and another two garages from a different transit system and find the number of units required to reach our goal. This feature is scheduled to be available on Thursday.
Do we have a way to allocate by quantity of units?
If we wanted to allocate a certain number of units across multiple garages, could the Market Plan provide an answer. The capability does not currently exist, but we will be able to specify the garages and then enter in the desired number of units as long as it’s within the maximum.
Tier 3 Impressions
Staging will be updated on 5/13 with tier 3 impressions. The update to staging will also ensure that all 8 audiences populate with impressions data.
Added Items
The Frame Media names were posted under “Reporting Standard Packages – Best Practices”. The issue of Operator and Division name not showing up uniformly is being resolved by being ordered by Representation Type Name of “Own”, then “Manage”. An example would be MBTA, OUTFRONT in that order.
Sean Seepersaud is no longer with Vector. Brian will be meeting with their VP of Marketing to communicate updates.
Station Interior
Opened the floor to thoughts on Station Interior. There’s sentiment to finalize fleet, though there is a hold for reach and frequency to become available.
It was noted that station interior does exist in the Staging site and those systems are posted in the approval page.
Any related work which was completed for fleet would be helpful for station interior. Documentation, comparisons, etc.
We would also like to seamlessly test the data along with other media classes. A granular level of comparison by spot id would not be the first place to look, but rather a Market Plan view.
Action Items
Review transit systems for approval from staging into production. Review the TRPs and impressions for individual transit systems, approve measures (Task Force)
Notify Task Force upon availability of refreshed Market Plan (Geopath)
Connect with Vector to communicate updates (Geopath)
Push Tier 3 updates into Staging for 5/13 (Geopath)
Begin to review Station Interior data in Staging (Task Force)