R/F Taskforce Meeting 20220927

Agenda

• Status update on testing and models

  • Model 2 is now in the QA environment

    • Geopath performing extensive tests

• Use case examples and comparisons

  • Comparing Production, Staging, and QA Reach %s

• Documentation Update

  • Geopath to refine further, then will utilize sub-group for approval before seeking approval from larger group

Overall Model Comparison

Test Case Comparisons

Example 1

Chicago DMA, Persons 18+, 4 weeks

Example 2

Washington DC DMA, Persons 21+, 2 weeks

Example 3

Chicago CBSA, Persons 18+, 4 weeks

Example 4

Los Angeles DMA, Persons 18+, 4 weeks

Example 5

Atlanta DMA, Males 25-54, 4 weeks