Spot - Policy

A spot is delivered on the face. The spot is described as a type of message. Spots can be both non-digital and digital. This includes a printed vinyl, an 8-second still digital image, or a 60-second full motion video. The length of time each spot plays for within a loop is described as the spot length. The spot share voice will indicate what percentage of time each spot plays for within a loop.

All Inventory submitted to Geopath must provide a plant spot ID usually known as the unit ID which is unique within the same account, and indicate whether the spot is digital, rotating, full motion, partial motion, has audio, or is interactive. If digital the spot share of voice must be provided. Lastly, if the media operator has a unique ID that is unique across their database and is not the unit ID then it can be included as the publisher unique ID. The goal here is to understand the total number of spots in the out-of-home world and correctly account for the number of spots on each face.

Use Cases:

A media operator with a digital frame will deliver multiple spots in a single loop. In the example below, this location has 8 spots in a single loop and each spot is playing for 8 seconds. The spot share of voice for each spot is 12.5 percent or 0.125. This is traditional digital with still spots making the following true and false:

spot full motion - false

spot partial motion - false

spot rotating - true

spot interactive - false

spot audio - false

The image below illustrates this use case.

Open

Definitions:

A spot that supports full motion will have video content playing only.

A spot that supports partial full motion will have video content playing as well as traditional static rotating digital ads.

A spot that is rotating will have changing advertisers.

An interactive spot will have touch screen capabilities.

A spot that has audio will include sound along with with the spot.