Location - Policy

Location describes where the frame is located. The location encompasses a few attributes for roadside inventory which include the coordinates (the latitude and longitude), the orientation, the primary read (not a requirement), the primary artery name, the primary read, and the elevation (currently not a requirement). For a place-based inventory, this also includes the level (floor) where the frame is located as well as the levels (floors) visible. The goal is to understand where every out-of-home asset is located. Most importantly this will allow us to precisely and accurately measure each location when this information is accurate.

The latitude and longitude provided must contain at least 6 decimal places, and located on the center point of the frame. The orientation must be provided with the eight cardinal directions and if at all possible for a specific orientation include the exact degrees of the frame’s cardinal direction. The primary read if provided must be either right, left, center, or parallel. The elevation if provided must be the height from the base of the construction all the way to the top of the frame and must be in inches. The primary artery must be the name of the intended primary roadway for this location. Finally, the level and levels visible must include the floor number and number of floors.

Use case:

To successfully locate a frame the media operator must determine the latitude, longitude, orientation, primary read, and primary artery. The latitude and longitude are the spatial locations of the frame. While the orientation is the cardinal direction in which the frame is facing. The primary artery describes the indented main roadway where most of the audience is passing the frame.

In the example below this frame is located at latitude 39.95407129827148, longitude -75.14260489252685, orientation 335 degrees, the primary artery is I-676, and has a right read.

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Example of this bulletin using Google Earth 3D

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Example of this bulletin using Google Earth 2D aerial

Notice how the best possible latitude and longitude is the center point of the frame. This is the kind of precision and accuracy that every media operator should be providing.

In the following example, a banner in a mall might be visible from multiple floors. These three banners are located on the second floor and are visible from the first and second floors. The latitude, longitude, and orientation for this type of media classification will not have the same level of precision as a roadside frame.