Workspace - Market Plan

A. Define Parameters

1. Target Audience: 0+

2. Targeted Markets: Chicago, IL DMA

3. Operators: Intersection

4. Media Types: Fleet Exterior - Scheduled, Full Wrap

5. Plan Period 1 week

6. Plan Goals: 50 TRPs

Open

B. Market Plan Output

1. 58 Spots required for 50 TRPs

2. Reach Percent: 21.66%

3. Frequency: 2.32

Open

C. Explore: Filter Inventory

1. Market: Chicago

2. Media Class: Scheduled Fleet

3. Operator: Chicago Transit Authority

4. Operator Media Name: Full Wrap

D. Explore: Create Inventory Set

1. Save As: Save as New Inventory Set

E: Workspace: Inventory Plan

1. Place Name: 7 distinct garages

2. 8 Full Wraps in each garage

3. Target In-Market Rating Points = 49.78. (~50 TRPs)

F. Package

1. 7 Geopath Spot IDs, 8 units of each = 56 full wraps