Finding Audience Segments
- Michael Riccio (Unlicensed)
Created by Michael Riccio (Unlicensed)
Jan 26, 2022
3 min read
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The Segment Reference Product allows you to search the thousands of audiences Geopath offers that can be used in the other inventory search endpoints.
There are currently 3 endpoints within the Segment Reference Endpoint. A GET endpoint to search the entire catalog, A POST endpoint to provide a list of segment IDs and get information about them, and a GET endpoint to get information about a single segment ID.
A Good way to start understanding the hierarchy in a functional way and to break down sources, categories and subcategories is to ask the call to return without the segments.
Call:
This call sets the exclude_segments parameter to true, to display only the sources, categories and subcategories.
https://api.geopath.org/v2.1/segments/catalog?exclude_segments=true
Response:
This response exlcudes the details of each segment, showing instead the overview of the audiences available with their ids. This response has been truncated for length
{
"sources": [
{
"id": 1,
"name": "Claritas",
"version": "2018",
"description": "Claritas segments",
"categories": [
{
"id": 2,
"name": "PRIZMPremier",
"description": "PRIZMPremier",
"subcategories": [
{
"id": 14,
"name": "Mainstream Families",
"description": "Mainstream Families",
"segments": null
},
{
"id": 11,
"name": "Affluent Empty Nests",
"description": "Affluent Empty Nests",
"segments": null
},
{
"id": 12,
"name": "Cautious Couples",
"description": "Cautious Couples",
"segments": null
},
{
"id": 20,
"name": "Young Achievers",
"description": "Young Achievers",
"segments": null
},
{
"id": 17,
"name": "Sustaining Families",
"description": "Sustaining Families",
"segments": null
},
{
"id": 15,
"name": "Midlife Success",
"description": "Midlife Success",
"segments": null
},
{
"id": 10,
"name": "Accumulated Wealth",
"description": "Accumulated Wealth",
"segments": null
},
{
"id": 19,
"name": "Young Accumulators",
"description": "Young Accumulators",
"segments": null
},
{
"id": 16,
"name": "Striving Singles",
"description": "Striving Singles",
"segments": null
},
{
"id": 13,
"name": "Conservative Classics",
"description": "Conservative Classics",
"segments": null
},
{
"id": 18,
"name": "Sustaining Seniors",
"description": "Sustaining Seniors",
"segments": null
}
]
},
{
"id": 1,
"name": "ConsumerProfiles",
"description": "ConsumerProfiles",
"subcategories": [
{
"id": 34,
"name": "MRI Home Improvements",
"description": "MRI Home Improvements",
"segments": null
},
{
"id": 28,
"name": "Food and Beverages",
"description": "Food and Beverages",
"segments": null
},
{
"id": 6,
"name": "Radio",
"description": "Radio",
"segments": null
},
etc...
The catalog search endpoint has many possible parameters to filter down possible results. This document provides an overview of the hierarchy of audience segments.
Call:
This call provides all endpoints that include the term '25-54'. The text search parameter "q=" works best when using a single string with no spaces.
https://api.geopath.org/v2.1/segments/catalog?q=25-54
Response:
The response includes a total of 96 segments over 3 sources. It breaks down the result by Source, Category, Sub Categories, and Segments. The response has been truncated for space
{
"sources": [
{
"id": 1,
"name": "Claritas",
"version": "2018",
"description": "Claritas segments",
"categories": [
{
"id": 5,
"name": "Hispanicity",
"description": "Hispanicity",
"subcategories": [
{
"id": 39,
"name": "Coming Soon",
"description": "Coming Soon",
"segments": [
{
"id": 5126,
"id_ads": null,
"id_v1": null,
"available_search": false,
"available_calc": false,
"name": "Hispanicity/Life Stage Segment: Bi-Cultural Hispanic Workforce. Hispanic population between the ages of 25-54 and categorized as HA3",
"description": "Hispanicity/Life Stage Segment: Bi-Cultural Hispanic Workforce. Hispanic population between the ages of 25-54 and categorized as HA3",
"source_id": 1,
"source_name": "Claritas",
"version": "2018",
"category_id": 5,
"category_name": "Hispanicity",
"subcategory_id": 39,
"subcategory_name": "Coming Soon"
},
etc...
}
]
}
]
}
]
},
{
"id": 2,
"name": "Claritas_geopath",
"version": "2018",
"description": "Claritas segments customized by Geopath",
"categories": [
{
"id": 3,
"name": "PopFacts",
"description": "PopFacts",
"subcategories": [
{
"id": 22,
"name": "Population",
"description": "Population",
"segments": [
{
"id": 2023,
"id_ads": null,
"id_v1": null,
"available_search": true,
"available_calc": false,
"name": "Hispanic Persons 25-54 yrs (depreciated)",
"description": "Hispanic Persons 25-54 yrs (depreciated for segment 8374)",
"source_id": 2,
"source_name": "Claritas_geopath",
"version": "2018",
"category_id": 3,
"category_name": "PopFacts",
"subcategory_id": 22,
"subcategory_name": "Population"
},
etc...
]
}
]
}
]
},
{
"id": 3,
"name": "Claritas_Geopath",
"version": "2019",
"description": "Claritas segments customized by Geopath",
"categories": [
{
"id": 6,
"name": "PopFacts",
"description": "PopFacts",
"subcategories": [
{
"id": 98,
"name": "Combined Demographics",
"description": "Standard Segments by Age, HH Income, Ethnicity, Race, Gender",
"segments": [
{
"id": 8530,
"id_ads": "cdae2f39-1c2b-4426-b006-f90216b2ded5",
"id_v1": null,
"available_search": true,
"available_calc": false,
"name": "Females 25-54 yrs HHI $150k+",
"description": "Females 25-54 yrs HHI $150k+",
"source_id": 3,
"source_name": "Claritas_Geopath",
"version": "2019",
"category_id": 6,
"category_name": "PopFacts",
"subcategory_id": 98,
"subcategory_name": "Combined Demographics"
},
etc...
]
}
]
}
]
}
],
"pagination": {
"page": 1,
"page_size": 100,
"number_of_pages": 1,
"next_page": null
}
}Â