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Agenda

  • Status update on testing and models

    • Model 2 is now in the QA environment

      • Model v2 is performing very well and has an RSME of 4.9 for all user test packages from the insights suite.

  • Use case examples and comparisons

    • Comparing Production, Staging, and QA Reach %s

  • Documentation Update

    • Geopath to refine further, then will utilize sub-group for approval before seeking approval from larger group

Overall Model Comparison

Test Case Comparisons

Example 1

Chicago DMA, Persons 18+, 4 weeks

Production Reach

Staging Reach

QA Reach

Observed Reach

*Notes

30.33

42.10

53.75

40.14*

Observed is against PopFacts 18+

Example 2

Washington DC DMA, Persons 21+, 2 weeks

Production Reach

Staging Reach

QA Reach

TRPs

Frequency

15.46

15.50

21.26

73.74

3.47

Example 3

Chicago CBSA, Persons 18+, 4 weeks

Production Reach

Staging Reach

QA Reach

2.71

8.11

19.38

Example 4

Los Angeles DMA, Persons 18+, 4 weeks

Production Reach

Staging Reach

QA Reach

28.55

48.40

45.42

Example 5

Atlanta DMA, Males 25-54, 4 weeks

Production Reach

Staging Reach

QA Reach

18.33

46.71

39.65

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