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Market Plan - Staging Testing

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Created by Brian Schopper on Jul 05, 2022

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Example 1

A18+, NYC DMA, 4-weeks, goal of 3,600,000 impressions

Production results:

Reach: 0.64% Frequency: 34.94

Staging Results:

17.33% reach, 1.28 frequency

Example 2

GEOPATH CURRENT VERSION							GEOPATH TEST VERSION
Market	Audience	Media Type	Total Spots for Goal	Weeks	Reach %	Frequency	Total Spots for Goal	Weeks	Reach %	Frequency
Los Angeles, CA	(202106) Hispanic,Persons 18+ yrs		58		5.33	43.38	58		60.49	3.73
Los Angeles, CA	(202106) Hispanic,Persons 18+ yrs	Posters	52	4	1.77	103.18	52	4	49.82	3.63
Los Angeles, CA	(202106) Hispanic,Persons 18+ yrs	Bulletins	6	4	3.62	13.4	6	4	21.27	2.11

Example 3

51 Bulletins, Los Angeles DMA, 1 week

Production results:

Reach: 4.3% Frequency: 23.39

Staging Results:

14.78% reach, 6.81 frequency

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