Fleet Impression Change example - Front/Rear Placement Type

Aerial Imagery

The bus traveling this route is part of the Portland Tri-Met. The bus is driving on bus route, “20”, heading eastbound towards Portland City Center.

Circulation Summary by Placement Type

Pedestrian Circulation: The pedestrian circulation for either side of the bus is half of the total pedestrian circulation.

For the front side ad, the pedestrians with the opportunity to see the ad are pedestrians on both the north and south sides of Burnside St. walking in the westerly direction.

For the rear side ad, the pedestrians with the opportunity to see the ad are pedestrians on both the north and south sides of Burnside St. walking in the easterly direction.

Oncoming Vehicular Circulation: The front side ad can be seen by all of the traffic driving in the opposite direction. The back side ad cannot be seen by any vehicles moving in the opposite direction.

Same Direction Vehicular Circulation: The driver side ad can be seen by the all of traffic moving in the same direction of the bus. The bus is either passing a vehicle or being passed by a vehicle so the rear is in view.

The front side ad is not viewable to any traffic moving in the same direction.

Circulation Data by Placement Type

Ped Circulation: The circulation total is 5,374 age 5+ weekly pedestrians.

Oncoming vs. Same Direction Vehicular Circulation: The oncoming traffic of 46,362 is much greater than the same direction traffic of 6,627. There will be many more cars passed in via oncoming traffic than those traveling in the same direction.

Impressions Data by Placement Type

Ped Impressions: The rear ad is slightly larger so the VAI allows for additional impressions.

Oncoming Vehicular Impressions: We see a likely 11,836 of the oncoming traffic 46,361 vehicular passengers register as impressions.

Same Direction Vehicular Impressions: 3,491 of the total 6,627 vehicular passengers registered as impressions.

Impressions by Media Type Summary

The taillight is slightly larger than the headlight but the headlight is expected to deliver more impressions. The high volume of oncoming traffic is the largest contributor.