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A. Define Parameters

  1. Target Audience: 0+

  2. Targeted Markets: Chicago, IL DMA

  3. Operators: Intersection

  4. Media Types: Fleet Exterior - Scheduled, Full Wrap

  5. Plan Period 1 week

  6. Plan Goals: 50 TRPs

B. Market Plan Output

  1. 58 Spots required for 50 TRPs

  2. Reach Percent: 21.66%

  3. Frequency: 2.32

C. Explore: Filter Inventory

  1. Market: Chicago

  2. Media Class: Scheduled Fleet

  3. Operator: Chicago Transit Authority

  4. Operator Media Name: Full Wrap

D. Explore: Create Inventory Set

  1. Save As: Save as New Inventory Set

E: Workspace: Inventory Plan

  1. Place Name: 7 distinct garages

  2. 8 Full Wraps in each garage

  3. Target In-Market Rating Points = 49.78. (~50 TRPs)

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