FAQs

Scheduled Fleet FAQs

How has the approach to measuring scheduled fleet improved?

Geopath improved several components of measurement. These improvements include the routing of vehicles, GTFS data ingestion, applied circulation, speed/dwell time, reporting by ad placement, and impressions calculation.

A 1-pager provides more detailed context.

Which scheduled fleet media types are audited?

Geopath measures fleet media types across all placements. Examples of audited scheduled fleet media types:http://geopath.org/transitformats/

How is the taxonomy set up for fleet inventory?

The inventory elements are listed below and diagrammed:

• Place

• Construction

• Frame

• Layout

• Face

• Spot

• Message

What does a Geopath scheduled fleet spot ID represent?

A Geopath spot ID for fleet exterior is representative of an ad driving through the transit system. The spot ID allows us to classify the ads based on their media name or which garage the ad is associated with, etc. The spot IDs represent these particular set of attributes:

• Frame Media Name

• Garage

• Size

• Make and Model

• Placement

Example - All driver side 30” x 144” kings on the New Flyer 30' from the West Garage share the same spot ID. If any of these attributes are different, the ad would have a different spot ID.

What do total spots signify and how do you use them?

A Geopath spot ID for fleet exterior is representative of an ad driving through the transit system.

What is GTFS data and how is it used to represent the movement of the buses?

The General Transit Feed Specification (GTFS) is a data specification that allows public transit agencies to publish their transit data in a format that can be consumed by a wide variety of software applications.

The GTFS data is routed from bus stop to bus stop to determine the road segments which are driven on. The road segments contain vehicular and pedestrian traffic counts.

How are garages used to target audiences?

A garage is the place where the inventory is assigned. Each garage has associated routes as well as associated buses which drive those routes.

The ads posted on buses in one garage will drive different routes from a different garage within the same system. With observed mobile device data, we are able to understand the demographics behind buses within the garage.

Why does Geopath report passenger side and driver side impressions separately?

The audience which has the opportunity to see passenger side ad are different from those that can see the driver side ad.

The driver side ad, also known as street side ad is exposed to oncoming vehicular circulation while the passenger side ad or curb side ad is not exposed to any oncoming vehicular circulation.

Buses generally travel slower than the average speed of traffic due to the constant stops. The majority of the same direction vehicular circulation is passing the bus on the driver side and is exposed to the driver side ad. The minority of the same direction vehicular circulation is being passed by the bus.

Fleet exterior has five available placement types: vehicle driver side, vehicle passenger side, vehicle front side, vehicle rear side, vehicle full wrap

How do you plan with scheduled fleet inventory? (what level of reporting is available for plans and campaigns)

Glossary

Transit Station FAQs

How has the approach to measuring station interior improved?

Which station interior media types are audited?

What does a Geopath scheduled station interior ID represent?

What do total spots represent and how do you use them?

How do we incorporate ridership data along with mobile device data to account for circulation?

How are stations used to target audiences? Can I plan a station domination?

Why does Geopath report platform and concourse impressions separately?

How do you plan with station interior inventory? (what level of reporting is available for plans and campaigns)