Scheduled Fleet FAQs
How has the approach to measuring scheduled fleet improved?
Which scheduled fleet media types are audited?
What does a Geopath scheduled fleet spot ID represent?
visual, frame id, spot id
What do total spots represent and how do you use them?
What is GTFS data and how is it used to represent the movement of the buses?
How are garages used to target audiences?
Why does Geopath report passenger side and driver side impressions separately?
How do you plan with scheduled fleet inventory? (what level of reporting is available for plans and campaigns)
Glossary
Transit Station FAQs
How has the approach to measuring station interior improved?
Which station interior media types are audited?
What does a Geopath scheduled station interior ID represent?
What do total spots represent and how do you use them?
How do we incorporate ridership data along with mobile device data to account for circulation?
How are stations used to target audiences? Can I plan a station domination?
Why does Geopath report platform and concourse impressions separately?
How do you plan with station interior inventory? (what level of reporting is available for plans and campaigns)
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