Geopath has always treated each inventory location as having unique relationship with its audience measurement. With the advent of digital, Geopath has continued to approach audience measurement from the ground up and calculates audience exposure at the individual message and rolls up to the appropriate reporting level.
Element | Description |
Place / Venue | The place/venue that the inventory is located within or upon |
Construction | The vehicle to which the frame or screen is secured |
Frame / Screen / Display | The surface where content is displayed |
Layout | A preset orientation of spaces on the frame |
Face / Space | A unique space within a layout where a spot can be delivered |
Spot / Slot | A description of the type of message that can be delivered to a face. (e.g. a 30 second full motion video, or a 15 second still image, or a printed vinyl)) |
Message / Ad / Content | The media delivered to a spot within a face within a layout on a frame on a structure at a place at a particular moment. |
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