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  • Combined Current 2024 Annual Planning Dataset and Next 2025 Annual Planning Dataset

  • Assignments by Annual Planning Dataset - Shows the assignments on a map by Annual Planning Dataset, 20250601 Forecast and 20240301 Forecast

  • Location of Frame - Displays the latitude and longitude of the frame

  • Next 2025 Annual Planning Dataset - contains the 2025 Annual Planning Dataset with assignment-level information

  • Current 2024 Annual Planning Dataset - contains the 2024 forecasts with assignment-level information

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There are four pivot tables in this section which include the following:

  • (Operator) Market Benchmark: Weighted Average Speed and Occupancy - contains the weighted average for speed and occupancy for the DMA, CBSA, County, and Frame Media Name, and Operator Division (account) against of the 2024 and 2025 forecasts for all of Geopath’s audited the media operator’s own inventory

  • (Operator) Market Benchmark: Weekly Impressions and Circulation - contains the average weekly impressions 5+ and adjusted circulation 5+ for the DMA, CBSA, County, and Frame Media Name, and Operator Division (account) against of the 2024 and 2025 forecasts for all of Geopath’s audited the media operator’s own inventory

  • Operator Market All Markets Benchmark: Weighted Average Speed and Occupancy - contains the weighted average for speed and occupancy for the DMA, CBSA, County, and Frame Media Name , and Operator Division (account) against of the 2024 and 2025 forecasts for the media operator’s own all of Geopath’s audited inventory

  • Operator Market All Markets Benchmark: Weekly Impressions and Circulation - contains the average weekly impressions 5+ and adjusted circulation 5+ for the DMA, CBSA, County, and Frame Media Name , and Operator Division (account) against of the 2024 and 2025 forecasts for the media operator’s own inventoryall of Geopath’s audited inventory

Section 4: Insights

This section is a new addition to

Supplementary Tables

The tables below are meant to provide some helpful definitions for reference as you review the following columns:

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