Geopath will host a continuing series of roundtable discussions will to solicit the business challenges of place-based media owners and determine the business requirements necessary to develop a next-generation place-based measurement solution that best meets the needs of these media owners/operators.
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Within this area, there are two documents for discussion:
Enhanced Place-Based Measurement Product Overview Summary (answers ‘what the question, “in general, what does Geopath need to build, or enhance in its existing platformand in what sequence, to better meet the needs of place-based media owners who are not yet Geopath members?’)
Enhanced Place-Based Measurement Product Charter (answers ‘what the question, “what business challenges are place-based media owners & agencies facing and why , how can these challenges potentially be overcome with measurement product enhancements, and what (in detail) ought Geopath build/enhance its current place-based measurement capabilities?’”)
Once the completeness of the documentation is agreed-upon by roundtable members, Geopath will proceed to directionally estimate the labor costs, input data costs, and dependencies to implement the agreed-upon solution and deliver a proposal for development to the roundtable group with a request to fund the effort.