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The bus traveling this route is part of the San Diego MTS. The route is called Route 3 and the bus going bus is driving on bus route, “3”, heading eastbound towards the Euclid Transit Center.
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Placement Type | Pedestrian Circulation | Reverse Oncoming Vehicular Circulation | Forward Same Direction Vehicular Circulation |
Vehicle Driver Side Exterior | 1/2 | All | Majority |
Vehicle Passenger Side Exterior | 1/2 | 0 | Minority |
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With the passenger side, the pedestrians that have opportunities to see the ad are located on the south side of Market St., traveling in both directions.
Reverse Oncoming Vehicular Circulation: The driver side ad can be seen by all of the traffic driving in the opposite direction. The passenger side ad cannot be seen by any vehicles moving in the opposite direction.
Forward Same Direction Vehicular Circulation: The driver side ad can be seen by the majority of traffic moving in the same direction of the bus because it is being passed. The bus is moving on average slower than traffic speed because it is consistently making stops.
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Placement Type | PED CIRCULATIONS NEW 2021 R 1 V 3 | R Oncoming VEH CIRCULATIONS NEW 2021 R 1 V 3 | F Same Direction VEH CIRCULATIONS NEW 2021 R 1 V 3 |
Vehicle Driver Side Exterior | 12,815 | 77,826 | 17,979 |
Vehicle Passenger Side Exterior | 12,815 | 0 | 1,559 |
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The bus is being passed by the majority of the traffic and tallies up circulation of 17,979. The bus also passes a small amount of traffic for a circulation of 1,559.
Legacy vs. Current Impressions by Placement Type
PLACE NAME | FRAME MEDIA NAME | PLACEMENT TYPE NAME | 5+ Impressions 2021R1 (Geopath) | 5+ Avg Wkly Impressions (TAB) |
San Diego Metropolitan Transit System Imperial Avenue Garage | Full Side | Vehicle Driver Side Exterior | 90,491 | 71,494 |
San Diego Metropolitan Transit System Imperial Avenue Garage | Full Side | Vehicle Passenger Side Exterior | 14,077 | 71,494 |
The previous methodology also accounted for the circulation in the same way, but weight averaged the impressions in the reporting.
The legacy reporting methodology applied to the current impressions would have taken the average of 90,491 and 14,077 for an average of 52,284.