Page Comparison

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• Status update on testing and models

  • Model 2 is now in the QA environment

    • Model v2 is performing very well and has an RSME of 4.9 for all user test packages from the insights suite. This is compared to 18.2 for production and 8.2 for staging (v0). The lower the RSME the better.

• Use case examples and comparisons

  • Comparing Production, Staging, and QA Reach %s

• Documentation Update

  • Geopath to refine further, then will utilize sub-group for approval before seeking approval from larger group

    • R/F Coverage and Duplication - Working Visual

    • Package Level Reach & Frequency: One-Pager | Working

    • R/F Approach - "What Has Changed and Why it Matters" - Working

Overall Model Comparison

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Test Case Comparisons

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Chicago DMA, Persons 18+, 4 weeks

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Example 4

Los Angeles DMA, Persons 18+, 4 weeks

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