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Geopath improved several components of measurement. These improvements include the routing of vehicles, GTFS data ingestion, applied circulation, speed/dwell time, reporting by ad placement, and the impressions calculation.
This 1one-pager provides more detailed context.
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Which scheduled fleet media types are audited?
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The ads posted on buses in one garage will drive different routes from another garage within the same system. With observed mobile device data, we are able to understand the demographics of audiences who view buses within from the garage.
Why does Geopath report passenger side and driver side impressions separately?
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