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Geopath improved several components of measurement. These improvements include the routing of vehicles, GTFS data ingestion, applied circulation, speed/dwell time, reporting by ad placement, and the impressions calculation.
This 1one-pager provides more detailed context.
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Which scheduled fleet media types are audited?
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The ads posted on buses in one garage will drive different routes from another garage within the same system. With observed mobile device data, we are able to understand the demographics of audiences who view buses within from the garage.
Why does Geopath report passenger side and driver side impressions separately?
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Buses generally travel slower than the average speed of traffic due to the constant stops. The majority of the same direction vehicular circulation is passing the bus on the driver side and is exposed to the driver side ad. The minority of the same direction vehicular circulation is being passed by the bus and exposed to the passenger side ad.
How do you plan with scheduled fleet inventory? (what level of reporting is available for plans and campaigns)
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