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The Market Plan is now available for testing. We walked through a workflow from Market Plan to Explore to Inventory Plan. In the example there were 19 CTA full wrap spot IDs audited. One spot from each garage was selected for a total of 7 spots. The spots were selected as having a larger quantity of units available. This plan produced a 22% reach, though the R/F Task Force is still making edits to measures.
Not being able to enter in Operator in Market Plan. Several reports of the program not processing the Operator request, maybe resolved with Geopath IT data transfer.
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Our database is structured to account for static or digital media. We have fields for ads in rotation and ad length. The construction is the moving vehicle and the frame is the section which the advertising can be affixed. The face is advertising area space while the layout accounts for multiple areas of advertising. For digital fleet advertising, because we keep track of the location of the vehicles, we could build hex maps displaying geographies with a heavier presence.
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