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Several data points were highlighted as part of the review process. If you are looking into any of the impressions, these attributes would help you one better understand the ratings and will provide additional context. The layout SOV represents one of the vehicles in the garage. The placement type is the location on the vehicle. The circulation is broken out by pedestrian, oncoming and same direction.
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Staging will be updated on 5/13 with tier 3 impressions. The update to staging will also ensure that all 8 audiences populate with impressions data.
Added Items
The Frame Media names were posted under “Reporting Standard Packages – Best Practices”. The issue of Operator and Division name not showing up uniformly is being resolved by being ordered by Representation Type Name of “Own”, then “Manage”. An example would be MBTA, OUTFRONT in that order.
Sean Seepersaud is no longer with Vector. I’ll Brian will be meeting with their VP of Marketing to communicate updates.
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We would also like to seamlessly test the data along with other media classes. A granular level of comparison by spot id would not be the first place to look, but rather a Market Plan view.
Action Items
Review transit systems for approval from staging into production. Review the TRPs and impressions for individual transit systems, approve measures (Task Force)
Notify Task Force upon availability of refreshed Market Plan (Geopath)
Connect with Vector to communicate updates (Geopath)
Push Tier 3 updates into Staging for 5/13 (Geopath)
Begin to review Station Interior data in Staging (Task Force)