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Review transit systems for approval from staging into production (Task Force)
Updated impressions reports have been sent out this past week. Data included Tier 3 inventory as well as reconciled share of voice.
Test Market Plan to create campaigns for multiple media classes (Task Force)
Workspace - Market Plan updated to include a basic comparison between kings and transit shelters
Update on development for Place and Placement type filters within Market Plan
Add to Transit Methodology Document with Front and Rear Placement Type examples (Geopath)
Front and Rear Placement Types example written out to compare underlying circulation and reported impressions
Process base impressions for multiple garage Tier 3 inventory (Geopath)
Base impressions scheduled to be available on 5/2
Compare current to legacy impressions for a media type (Geopath)
Making updates to Transit Methodology Document /wiki/spaces/DPP/pages/2002354177 for comparisons
Notes
Market Plan
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Will we be able to find downtown Manhattan coverage buses and combine those with urban panels? In this scenario, we would need a way to specify urban panels more specific than within New York county and a solution would be drawing a type of polygon to select inventory.
It was also noted that, in general, if the UI is not able to select exactly what is requested, the API is available to answer these more particular questions.
The Market Plan by Place and Placement Type is available through the API and these measures can be reviewed. . I will be able to follow up with a report on the return data.
Placement Type example
We now have documentation on all five placement types, Front, Rear, Driver side, Passenger side, and Wrap. The Front/Rear placement type example walked through the circulation by viewable audience. The circulation numbers were reviewed and the impressions were aggregated.
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