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Overall Model Comparison

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Test Case Comparisons

Example 1

Chicago DMA, Persons 18+, 4 weeks

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Production Reach

Staging Reach

QA Reach

Observed Reach

TRPs

Frequency

*Notes

3022.3349

4227.1045

5327.7581

4032.14*60*

245.68

8.83

Observed is against PopFacts 18+

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Washington DC DMA, Persons 21+, 2 weeks

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Production Reach

Staging Reach

QA Reach

TRPs

Frequency

15.46

15.50

21.26

73.74

3.47

Example 3

Chicago CBSA, Persons 18+, 4 weeks

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Production Reach

Staging Reach

QA Reach

TRPs

Frequency

2.71

8.11

19.38

57.25

2.95

Example 4

Los Angeles DMA, Persons 18+, 4 weeks

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Production Reach

Staging Reach

QA Reach

TRPs

Frequency

18.33

46.71

39.65

367.82

9.28