Example 1
A18+, NYC DMA, 4-weeks, goal of 3,600,000 impressions
Production results:
Reach: 0.64% Frequency: 34.94
...
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Staging Results:
17.33% reach, 1.28 frequency
...
51 Bulletins, Los Angeles DMA, 1 week
Production results:
Reach: 4.3% Frequency: 23.39
...
Staging Results:
14.78% reach, 6.81 frequency
...
Example 4
Production results:
Female, 18+
Reach: 7.69% Frequency: 26.34
Persons 18-34
Reach: 7.4% Frequency: 28.57
Staging results:
Female, 18+
Reach: 59.79% Frequency: 3.39
Persons 18-34
Reach: 59.78% Frequency: 3.36
