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Element 

Description 

Place / Garage/Depot/ Yard/ Division/ Station

The place that the inventory is located within or upon. For scheduled fleet, routes and constructions are assigned to the Place.

Construction / Vehicle/ Interior Wall

The moving structure to which the frame or screen is secured 

Frame / Screen / Display 

The surface where content is displayed  

Layout 

A preset orientation of spaces on the frame 

Face / Space 

A unique space within a layout where a spot can be delivered 

Spot / Slot 

A description of the type of message that can be delivered to a face. (e.g. a 30 second full motion video, or a 15 second still image, or a printed vinyl)) 

Message / Ad / Content 

The media delivered to a spot within a face within a layout on a frame on a structure at a place at a particular moment. 

i

Exterior Fleet

As illustrated below all fleet inventory is tied back to a place. This place for fleet is referred to as the garage. A garage contains the buses. The total number of buses within a garage will be reflected in the construction count. The unique number of bus models is what we track. The entire bus is the construction which is where the frame is supported. A bus might support multiple frames and multiple combinations of frames. As illustrated below the frame media name kong is located on the driver side. This frame supports one layout. The layout supports one face and each face delivers one spot if non-digital and multiple spots if digital.

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Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

313

1

Layout

313

1

Face

313

1

Spot

31

42 (each frame has 14 spots)

Two layouts:

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Layout 1

Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

1

1

Face

1

1

Spot

1

14 (frame has 14 spots)

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