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Status update on testing and models
Model 2 is now in the QA environment
Geopath performing extensive testsModel v2 is performing very well and has an RSME of 4.9 for all user test packages from the insights suite.
Use case examples and comparisons
Comparing Production, Staging, and QA Reach %s
Documentation Update
Geopath to refine further, then will utilize sub-group for approval before seeking approval from larger group
Overall Model Comparison
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Test Case Comparisons
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Washington DC DMA, Persons 21+, 2 weeks
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Production Reach | Staging Reach | QA Reach | TRPs | Frequency |
15.46 | 15.50 | 21.26 |
Example 3
Chicago CBSA, Persons 18+, 4 weeks
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