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The ads posted on buses in one garage will drive different routes from a different another garage within the same system. With observed mobile device data, we are able to understand the demographics behind of audiences who view buses within the garage.
Why does Geopath report passenger side and driver side impressions separately?
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How do you plan with scheduled fleet inventory? (what level of reporting is available for plans and campaigns)
Within the Market Plan, one can target demographic audiences in different geographic markets using certain media.
One can designate the geographic markets of County, CBSA, and DMA as home locations of audience. Custom geographies can also be formed by combining counties with other counties or CBSAs with other CBSAs etc. The custom geographies can be used as the basis for calculating the target rating points.
Media from different garages can be selected in Market Plan for resulting metrics. One can choose an individual garage or combine multiple garages as an inventory filter to target certain audiences.
Media types can also be used strategically. Using fewer, larger ads versus a higher number of smaller ads would affect reach and frequency.
Glossary
Transit Station FAQs
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