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Element 

Description 

Place / Garage/Depot/ Yard/ Division/ Station

The place that the inventory is located within or upon. For scheduled fleet, routes and constructions are assigned to the Place.

Construction / Vehicle/ Interior Wall

The moving structure to which the frame or screen is secured 

Frame / Screen / Display 

The surface where content is displayed  

Layout 

A preset orientation of spaces on the frame 

Face / Space 

A unique space within a layout where a spot can be delivered 

Spot / Slot 

A description of the type of message that can be delivered to a face. (e.g. a 30 second full motion video, or a 15 second still image, or a printed vinyl)) 

Message / Ad / Content 

The media delivered to a spot within a face within a layout on a frame on a structure at a place at a particular moment. 

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Exterior Fleet

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Station Interior

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Image ModifiedImage ModifiedImage ModifiedImage ModifiedImage Added

Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

3

3

Layout

3

3

Face

3

3

Spot

3

42

Two layouts:

...

There are two layouts for this frame.

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Layout 1

Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

1

1

Face

1

1

Spot

1

14

...

Layout 2

Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

1

1

Face

3

3

Spot

3

42

Summary

Non-Digital Totals:

Digital Totals:

Construction

1

1

Frame

1

1

Layout

2

2

Face

4

4

Spot

4

56