Example package for testing
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| STAGING | Production | STAGING | Production | |||||
Package | Market | Staging 2022 Reach | Observed Reach | 2022 Reach | 2021 Reach | 2020 Reach | Staging 2022 Frequency | 2022 Frequency | 2021 Frequency | 2020 Frequency |
52 Spots | DMA: Chicago, IL | 51.24% | 43.69% | 36.76% |
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| 28.11 | 39.18 |
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24 Spots | DMA: Chicago, IL | 42.10% | 40.14% | 30.08% | 32.28% | 87.89% | 15.46 | 21.63 | 20.16 | 7.88 |
16 Spots | DMA: Chicago, IL | 36.22% | 37.33% | 22.48% | 22.48% | 75.84% | 12.48 | 20.11 | 20.11 | 6.2 |
8 Spots | DMA: Chicago, IL | 27.45% | 32.60% | 22.48% | 22.48% | 87.89% | 8.95 | 10.93 | 10.93 | 7.88 |
32 Spots | CBSA: Chicago-Naperville-Elgin, IL-IN-WI | 8.11% | 6.29% | 2.70% | 2.70% | 25.08% | 7.10 | 21.2 | 21.2 | 2.65 |
60 Spots | CBSA: Chicago-Naperville-Elgin, IL-IN-WI | 24.37% | 30.10% | 5.93% | 6.19% | 35.86% | 8.50 | 35.08 | 33.64 | 6.26 |
20 spots | CBSA: Boston-Cambridge-Newton, MA-NH | 20.07% | 9.80% | 11.53% | 31.72% | 4.33 | 8.87 | 8.83 | 2.52 | |
24 spots | CBSA: Boston-Cambridge-Newton, MA-NH | 31.58% | 10.78% | 10.78% | 33.75% | 8.35 | 24.5 | 24.46 | 9.451 | |
30 spots | NYC 5 Counties | 48.34% | 14.39% | 14.88% | 77% | 7.80 | 27.1 | 25.28 | 5.34 | |
80 spots | NYC 5 Counties | 52.66% | 13% | 16.92% | 40.23% | 5.60 | 22.67 | 18.41 | 6.928 | |
*All 4-Week 18+ Impressions | ||||||||||
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51 Bulletins, Los Angeles DMA, 1 week
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Reach: 4.3%
Frequency: 23.39
Staging Comparison | |
Reach % | Frequency |
31.77 | 3.18 |
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