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PLACE NAME | FRAME MEDIA NAME | PLACEMENT TYPE NAME | 5+ Impressions 2021R1 (Geopath) | 5+ Avg Wkly Impressions (TAB) |
San Diego Metropolitan Transit System Imperial Avenue Garage | Full Side | Vehicle Driver Side Exterior | 90,491 | 71,494 |
San Diego Metropolitan Transit System Imperial Avenue Garage | Full Side | Vehicle Passenger Side Exterior | 14,077 | 71,494 |
The previous methodology also accounted for the circulation in the same way, but weight averaged the impressions for 71,494 impressions for each sidein the reporting.
The current methodology rates each side individually based on the circulationlegacy reporting methodology applied to the current impressions would have taken the average of 90,491 and 14,077 for an average of 52,284.