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The Market Plan is now available for testing. We walked through a workflow from Market Plan to Explore to Inventory Plan. In the example there were 19 CTA full wrap spot IDs audited. One spot from each garage was selected for a total of 7 spots. The spots were selected as having a larger quantity of units available. This plan produced a 22% reach, though the R/F Task Force is still making edits to measures.
Not being able to enter in Operator in Market Plan. Several reports of the program not processing the Operator request, maybe resolved with Geopath IT data transfer.
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