...
Review Reach & Frequency Methodology Brief (https://geopath.atlassian.net/l/c/1X1G9RVF )
Consider the 4 pillars above while reviewing
Homework: Do you understand the method of observed R/F, and could you explain it to someone else?
Provide feedback on aspects of the document that may be unclear or could use further context.
What are the pain points we are trying to address?
Discussion
What does the RF output look like current vs observed vs new
Give us some real world examples of current pain points
limitations of current model approach
new model
What is done?
when we have answered questions in the core documents around the four pillars
when we have an executive-level brief to answer
“What’s improved?”
“Why it matters?”