...

1. What is Reach & Frequency, and what is it important?

2. How is Geopath calculating R/F?

   1. Observed data + validation

   2. How are we building a model?

   3. What is the model, and why is it valid?

3. Why is it valid?

   1. Validating the observed data

   2. Aligning model with observed data

4. So whatWhat are the main takeaways?

Action Items ahead of Next Meeting

...